If you have done any work with marketing online, you might have heard of something called an “attraction marketing system”.  It might even have been billed as something that could dramatically turn around your business and your life. 

Well, I’ve found that people generally have two big questions about an attraction marketing system.  The first question is “what can it do for me?”  the second question is “what should it consist of?” 

In this article, we’ll take a look at why an attraction marketing system might be good for your business, and how you can get started using one on a trial basis.

Attraction Marketing Explained

Just to be clear, let’s spell out what is attraction marketing.  Plain and simple, it is the process of promoting yourself and your ideas in such a way that people find value in you and your ideas, and want to know more about what you sell or promote. 

It is called attraction marketing because you are “attracting” your audience to you through targeted marketing approaches.  This is the opposite of what we might call traditional selling or network marketing. 

In the traditional way of doing business, you are taught to seek people out and chase them.  For example, salespeople are taught to cold call potential prospects and handle lots of rejection.  Even in direct sales and network marketing, we are taught to go to networking events, call our friends and family, and prospect everyone within a three-foot radius.  Typically you walk around saying something that sounds like “Hi, I’m so-and-so, with Company X.  We have the greatest products in the world!  Want to join us?” 

Attraction Marketing is completely the opposite.  When done well, it can lead to people calling you and seeking you out for advice and interest in your products, services or opportunity.  Basically, you can simply answer the phone and say, “Hi this is so-and-so.  You contacted me asking for information.  How can I help you today?”

You do this by branding yourself instead of your business or opportunity.

Does Attraction Marketing Works Online or Offline? 

The answer is “attraction marketing works both online and offline.” 

For example, there is a world traveller named Rick Steves.  Before the internet, Rick travelled the world, finding ways to save money and see wonderful sites around the world.  He would then write articles and books about his travel adventures so other people could take his knowledge, apply it, and have their own adventures. 

It really didn’t matter if Rick worked for a travel agency (he didn’t), or for a travel network marketing company (he doesn’t), or for anyone else.  Rick knows how to save money and have fun while travelling, and people find his books and articles (and his Public Television and Public Radio programs) long before they find him online.  He has become “an authority” in the travel niche and people seek him out to connect with him. 

The same can be true for you, even if you just set yourself up online.  You can learn about a particular topic, or educate people about what you know, and establish yourself as an authority. 

Then, you setup an online (or offline) attraction marketing system to promote you and your knowledge.  The result is people begin to find you, and want to connect with you.  It really doesn’t matter what company you represent because people are connecting with YOU … not the company.

Top Components of an Attraction Marketing System

When you’re looking for an effective attraction marketing system, you want to make sure it has a few key components. 

1.  A way for you to get content and value out to others. 

There are a few different methods to making this happen.  You could create your own blog and post articles or videos of interest to other people.  This would be the modern equivalent of the Rick Steves approach. 

But what if you don’t like to write, and the idea of being on video makes you want to hit your head with a hammer? 

In that case, you should consider finding an attraction marketing system that provides prefabricated websites that you can simply start promoting to other people.  In the easiest implementation, you could setup a Facebook Fan Page, learn some Facebook Marketing, and then promote your knowledge to anyone on Facebook who “likes” your page. 

2.  A compelling offer.

In order to be seen as attractive to others, you need something of value you can give away to others in return for their contact information.  For example, maybe you offer them some lessons in Facebook Marketing (based on techniques you have learned and applied).  These could be written lessons, or video lessons, or teleseminars.  The key is, it’s something FREE that people have to give their contact information to obtain. 

3.  A follow-up process

You must have a way to follow-up with people who want your compelling offer, and who want to stay informed of whatever new knowledge you have to share.  I recommend you get an Aweber email autoresponder.  Some attraction marketing systems will even provide you with emails to load into your autoresponder so you don’t even have to write anything.  

You could also implement an offline followup strategy.  This would involve something like personalized direct mail.  (Click here for an excellent follow-up service.)

4.  A way to "promote” your product, service or opportunity to prospects. 

A good attraction marketing system will have a way for you to add links to your products, shopping cart, or opportunity so people can learn more about how to join up with you. 

As you look for the right attraction marketing system, make sure it has the four components listed above!

A Highly-Recommended Attraction Marketing System

There are several top-quality attraction marketing systems out on the market at the time of this writing.  One great service that I personally use is a system called MyLeadSystemPro.  This system is a very-well-known attraction marketing system that does three big things for you. 

First, MLSP allows you to promote yourself as a person of value using prefabricated websites with great webinars to promote. 

Second, it has built in revenue streams to help you make money to offset the costs of running your network marketing business. 

Third, it has a huge training library built-in so you can learn about any aspect of internet and network marketing to make yourself even more valuable. 

But there is “work” Involved!

Like anything new, there is a learning curve to MyLeadSystemPro.  However, I can guarantee you the results are well worth your investment of time. 

Think about this: 

Would you rather chase people who really aren’t interested in your products, services or opportunity with the hopes of getting a few of them to join you? 

Or would you rather have 5 to 20 people calling you every day with an avid interest in connecting with you, and learning more about you and your opportunity? 

I would hope that after reading this article, you would want people to fall into the second category!  I sure do!  Watch this video about the attraction marketing system called MyLeadSystemPro to learn more!

If you want your content to rank well in the big search engines, you need a strong article marketing strategy in place. You need a strategy that will work whether you are creating an article for you own website, or if you are creating one for an article directory.

Most people know you need to build an article around appropriate keywords that receive a lot of searches. If you build the article around words and phrases that people are searching for, you will be more likely to rank well in the search engines. But beyond doing keyword research, you need to structure your article in the right way. After all, once someone finds it, you want them to read it and take an action!

Therefore, let’s focus on four key steps to an effective marketing strategy that gets results.

1. Research: The First Step in Your Article Marketing Strategy

It might seem pretty obvious, but if you’re going to do article marketing, you need to write! What if you don’t like writing? You have two options.

First, you can pay someone else to write articles for you. Second, you can take some time to learn how to write articles by studying what other people do. Let’s study the latter solution.

The first step you can do for writing your own articles is to research what other people have done to write articles. This is really pretty easy to do. Simply log on to one of the most popular article submission directories, EzineArticles.com, and look at the most highly rated articles.

You can learn a lot by studying how the authors construct their articles. When you look closely, you will see some common parts to the most popular articles:

• Notice how the article is written to get the reader quickly from the title to the author’s resource box in the shortest time possible.
• Pay attention to how the authors use headings, lists, simple words, and short paragraphs to make the article easy to read.
• Look at how much "white space" there is in the most popular articles. There is lots of spacing between paragraphs.
• Find the links! Most articles on free article directories only have links in the author’s resource box. Those links either go to the home page of a website, a capture page, or an internal page on a website.

So, when developing your article marketing strategy, work to incorporate the items above, plus any other common characteristics you notice.

2. Master the Use of Headings

Headings are typically short sentences to mark off different sections of content. In this article, for example, the phrase above "Master the Use of Headings" is a heading!

Why use headings? Simple. Most people don’t read all the words in an article. The world is full of "skimmers". People read titles, headings, and short sentences.

They are skimming through looking for the keywords and phrases that they have an interest in. They are quickly filtering out everything else.

Therefore, you should use headings frequently in your article marketing strategy, and include keywords and phrases in headings as often as practical.

3. Body Building as an Article Marketing Strategy

Once you know your keywords, and specific headings you want to use, work on the body of your article. Here are some guidelines to follow when writing your articles:

a. Keywords. Use your desired keywords as follows: once in the beginning of your article, 3 to 5 times in the body of the article, and one final time in the last sentence.

b. Keep the reader in mind. Make your article helpful enough that a person reading it will actually gain some value from it. Don’t just write to rank in the search engines.

c. Break up the content with bullets and numbered lists.

d. Put a link to your website or destination in the resource box of your article. Be sure the text of the link contains the keyword phrase you want the destination link to rank for.

Here’s a dirty little secret about article writing: it gets easier the more you do it! If you keep yourself focused on delivering valuable ideas or strategies, you will find it very easy to write short articles.

Plus, as you write more articles, you will learn what topics are popular and which aren’t and that will help you focus your writing.

4. Create Alternate Versions of Your Article

One thing that the search engines don’t like is "duplicate content". What that means is there should never be two copies of the same article anywhere on the internet.

So, if you have a desire to get your article into multiple places, you have a couple of options:

Option #1: Handwrite (or type) multiple versions of your article from scratch.

Option #2: Pop your article into an article marketing software like Article Marketing Robot, and create a "spinnable" version of your article. This will allow you the ability to create significantly unique versions of your article for distribution to hundreds of places on the internet.

Either option will work well if you’re looking to create backlinks to your original article.

Article Marketing Strategy Wrap-Up

In conclusion, let’s remember a few key points. All good articles start with keyword research. After you know what you’re writing about, write your content using headings, simple language, bulleted and numbered lists, and short paragraphs.

Make sure your article flows well from beginning to end, and place a link to an appropriate destination in your resource box. Finally, consider making alternative versions of your article to distribute widely on the internet to drive backlinks to your original article.

If you follow this simple article marketing strategy, you will definitely be surprised by how many people start finding and reading your content!

But are they true?

Is the MLSP system the magic pill everyone who is promoting it says it is? For example,

• One promoter claims to be earning over $10,000 a month after using the system less than 10 months.
• Another claims to have personally sponsored 207 people into his primary MLM business in four months.
• Yet another claims going from $300 to $6,000 per month in 30 days!

Of course it is illegal to make false claims when advertising or promoting any product or service so we have to assume all these published claims are true. But can they be replicated by the average person who signs up after reading a glowing mlm lead system pro review?

Let’s take a look close, hard, honest look.

MLM Lead System Pro Review – The Good

MLSP was launched in September 2008 by Norbert Orlewicz, Brian Fanale and Todd Schlomer as the network marketing industry’s first completely generic, self-contained, self-brandable, automatic follow up, lead generation “funded proposal” system.

Translation, please?

Sign up, set it up, personalize the MLSP program pages, add your primary MLM opportunity to the back office and begin promoting it your perfect target market – frustrated network marketers.

They read your tweets, your forum posts, your classified ads, articles and blog posts and get interested. The click through to your MLSP splash page, opt-in and are immediately added to your automatic email follow up system.

They are AMAZED and MESMERIZED by all the “rags-to-riches” stories and sign up!

You earn a nice commission. Then another and another as they invest more heavily into their business.

So not only have you “funded” your lead generation efforts, you now have a list of people who are actively looking for a way to promote their primary network marketing opportunity. Which means, usually, they have yet to “crack the code” and make any money. So you contact them. Offer support, accountability, free training and more… the opportunity to work with you! Because you’ll teach them, guide them and reveal all the secrets to success.

MLM Lead System Pro Review – The Bad

When your car breaks down you take it to the mechanic to be fixed. You are buying a solution.

When people invest in “mlmleadsystempro” they often think they are also buying a solution. A magic pill. Sign up, set it up and watch the leads flow like water. But that is not the case.

MLSP is nothing more than a powerful TOOL…

… which is absolutely worthless unless you actually use it.

Which means getting inside, personalizing the pages, and learning how to promote your article pages.

Because nothing happens until you learn how to take what you created within the MLSP system and get it in front of hundreds, even thousands of potential prospects on a consistent basis over an extended period of time.

Without promotion, nothing happens. Which is true for every business. So the questions begs:

If you are having challenges promoting your current business, how do you intend to promote your business using mlm lead system pro? What makes the promotion of this product (and it is a product!) any different than your current opportunity?

MLM Lead System Pro Review – The Beautiful

The magic behind the incredible MLSP success stories is the amazing training made available by some of the most well-known, most accomplished internet marketers in the world.

Sign up, set it up, and then learn from the best marketers in the world. Copy them. Follow the instructions. Dig deep and work through the learning curve.

Then apply what you have learned and take action. Massive marketing action.

And, you too, can watch the magic happen. Guaranteed!

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In Step 1 of Video Cash Explosion, Shannon Lueck walks you through choosing a product from Clickbank.com. She also says you don’t have to use Clickbank, but that it’s a great place to start. Ultimately, you want to look for affiliate products that have a payout of $25 or more.

So, I went through Clickbank and found a couple of products I think I would enjoy promoting in the “Health and Fitness” category. I also did some other research by typing in a keyword plus the word “affiliate” into Google. (For example “running shoe affiliate”)

In total, I found 8 products that satisified Shannon’s recommendations of having a payout of $25 or more and that are products I would enjoy promoting.

Initial Goal: To earn $500 per month from affiliate marketing. This is a very reasonable and attainable $17 per day.

Methodology: Use the techniques outlined in Shannon Lueck’s Video Cash Explosion. Basically, I’ll be creating “review style” websites using simple PowerPoint-type video reviews.

Investment to Date: $97 for Video Cash Explosion. Purchased July 7, 2009, via Clickbank. Yes, just over 30 days ago.

Work Done Today: Re-watched “Step 1″ video provided with Video Cash Explosion. This video describes how to pick a product from Clickbank for promotion! Basically shoot for a choice with at least $25 per sale (or greater).

That’s my Clickbank account, just so show where I’m starting from. Pretty pathetic, right? Well … is yours any better? If so, you don’t need to follow along anymore.

But, if you want to live vicariously through my experience to learn that it is possible to generate income from the internet … stay tuned!

What has changed in 2 years:

Twitter, Facebook, and “Web 2.0″ and Social Media are all the rage. Blogs have supplanted most traditional hand-coded HTML sites. Video has risen to prominence as a way to attract and keep visitors. Much more has happened, of course, but these are important starting points.

What has stayed the same:

Several web design and income strategies still remain strong and vibrant:

1. You can still make a decent living as an affiliate marketer. In other words, you can do very well promoting other people’s products and taking a commission off the top. Clickbank is still a great place to begin.

2. Inbound links to a website still count as an measure of success for a site, especially if the inbound link has appropriate keywords in the link text. Whether the links come from one-way links on other sites, or through article marketing, or via link networks, inbound links still count.

3. The rules of Search Engine Optimization still work. All rules should be followed as closely as possible. They simply help make your page appear relevant for the keywords you are seeking.

Here I am two years older, somewhat wiser, and ready to begin anew as an affiliate marketer.

My new plan for generating $500/month involves the following components:

- simple landing pages
- blogging
- video
- SEO
- inbound links
- article marketing
- some Web 2.0 components

I will be following a preset system of instructions which I recently purchased and that incorporates all of the atove.

I will be following the system outlined by Shannon Lueck on her website: http://www.videocashexplosion.com. More details soon as we begin!

Shortly after getting this blog started, in late 2007 my life had an upheaval and I had to abandon my project of working to bring another $500/month into my life from the internet.

Then, sometime in mid-2008, this site crashed and went offline. I let it sit for over a year until now. Finally, I’ve fully investigated the problem and got the site back up and running.

What a great feeling of success!

So here we are, August 10, 2009 … ready to start again with a whole new philosophy and outlook. I’ll begin posting my new site-building philosophies in the next week. For now … time for bed after a very successful day!

As a busy webmaster, staying on top of search engine changes can be a constant challenge, one you can finally overcome relying on the information presented by James Martell in his free 5-day Backlinks *audio* mini-course.

I took James Martell’s full-blown Backlinks Workshop in mid-2007, and I was thrilled with the experience as I write elsewhere on this site.  Now, he has taken some excerpts from the full workshop and created a FREE 5-day audio course. 

These five 30-minute informative excerpts and commentary from James Martell’s sold-out Backlinks Workshop will be delivered directly to your inbox (one a day for five days) and will provide you with 21 reasons why you need to achieve top 10 rankings, as well as the latest information on:

• Google and the other search engines so you’re not wasting your valuable time
• How to organize your first backlinks campaign
• How to contact potential link partners
• How to approach these webmasters with the idea of publishing
• How to analyze your competitor’s backlinks
• How you can rank a single page of content
• The truth about duplicate content
• And more…

Each mini series session can be quickly and easily be downloaded to your iPod or iPhone, or listened to from your desktop, or even burned to a CD for later reference.

As you will see, you can count on these free, no-strings-attached "bite-size" teachings to provide you with everything you need to create and maintain your successful own backlinks campaign, which will catapult your site past even your toughest competitor and into the top 10 search results.

Enroll today, the tuition is FREE!
http://www.work-at-home-net-guides.com/lp/backlinks-mini-course.html

“Search Engine–Trusted” Backlinks are the Key to "Top 10" Rankings

The truth is, there is no mystery to ranking high in the search engine returns, where your site simply must reside if online exposure and the profitability this prompts is your goal.

Believe it or not, there is a real method to the search engine madness and top 10 rankings can be achieved by any Webmaster.

That’s because all your site needs to pass even its toughest competitor in the search engine returns (and get in front of your target, qualified audience – in front of people who are already searching for your information and your products), is trusted inbound links pointing to it.

Inbound links, also called "inlinks" or "backlinks", are simply phrases that hyperlink back to your website. When placed on websites that have already earned the trust of the search engines, this increases your site’s own credibility and the search engines take notice.

But what’s a trusted website?

A trusted website is one that the search engines deem credible, and, in turn, assign a high PageRank. This credibility (and subsequent high PageRank) can be achieved by including a variety of key elements on the site’s pages, such as appropriately used keywords (these are the actual words people type into the search engines when looking for your product or your site), well-written content, strong headlines, etc.

Of course, these are not the only factors that determine page rank, but it’s a start.

A Link is not a Link

Keep in mind as you work to understand this that all inbound links or backlinks not created equal.

In fact, many webmasters waste time and effort gathering inbound links or backlinks that are not trusted (not deemed credible) by the search engines, and they wonder why they are not getting the strong results they desire.

Today’s Savvier Search Engine

You see, today’s search engine has evolved, and these savvy Internet “crawlers” no longer rely on old strategies, such as keyword density, to determine where your site’s pages reside in the search engine returns.

Instead, it’s a sum of factors that, when added together, pique the search engine’s interest and result in higher rankings for your site’s pages.

As a side-note here, you should know that the search engines actually rank the pages on your site one-by-one and not the website as a whole; hence, the term “PageRank.” And, PageRank is determined in search engine results by analyzing the links to your site’s pages from the other sites, which explains why you want these sites to be search engine “trusted.”

It’s Not about Quantity, but Quality

Yet, the majority of Webmasters still believe they need a lot of links pointing back to their websites to achieve higher search engine rankings.

The truth is that achieving Top-10 rankings is not about quantity, but instead about quality.

Remember: The search engines simply take into consideration the rank of the page the link resides on. The higher the PageRank, the more credible, or “trustworthy” the site is to the skeptical search engines.

Once again, this means that for a link to work on your site’s behalf, it needs to be strategically placed on a high-quality website, one that is search engine-trusted because it boasts well-written content (and a few other strategic components) that deliver significant value to its visitors.

On the other hand, if you have a link to your site placed on a partnering site’s pages that do not rank high, and subsequently are not trusted by the search engines, you’ve just wasted your hard-earned time, effort and maybe even your money (if you outsource this work).

How Many Links Does it Take?

The actual number of links it takes to catapult your website to the top of the search engine returns depends on the amount of competition your site is up against. Typically, however, most webmasters will find, unless in an extremely competitive topic or niche, that around 20 trusted backlinks will result in the high rankings you are looking for.

PageRank, which really is just the final calculation based on everything the search engines look at, and reflects search engine “trustworthiness,” is a sum of the following factors:

• Well-crafted, relevant content that piques a site visitor’s interest, holds it, and delivers the important information they are searching for in a compelling way

• Strong headlines that are enticing and prompt the reader to read the page’s content, while simultaneously enticing the search engines

• Keyword-rich title tags (once in your browser, look in the top left corner of your screen to see the title tag, which should include your primary keyword for each page)

• Accurate, detailed 25-30-word META description that explain exactly what the page is about

• Trusted backlinks (also known as an inbound link or an inlink) from high-ranking sites that the search engines trust. These inbound links should include anchor text (link text, or the “clickable” text of a hyperlink) that boasts variations of the keywords you want that specific page to rank for. Remember, the keywords are simply the words your target audience actually types into the search engines to find your site. For instance, if your site sells outdoor “gas grills”, a keyword phrase for one of your site’s pages might be “stainless steel gas grill.”

• The age of the page and, more specifically, the age of the website. For instance, if a site has been online for five years, it is certainly looked at more favorably by the search engines than a site that was created just five days ago. Likewise, a domain name that was registered five years ago is more “trusted” by the search engines than one that was registered five days ago. In short, the longer on the Net, the more the search engines trust the site and it’s pages.

A Few Words of Caution

You don’t want to have 20 backlinks or inbound links pointing to your site from the same site, or from 20 sites all owned by the same Webmaster.

You also do not want 20 backlinks or inbound links from sites all hosted by the same server.

Why? Because these scenarios would never happen “naturally” and today’s savvier search engines are on to these types of games and your site will be penalized for it, negating all your hard work and efforts.

What Does Work

Instead, what does work, is a simple technique called PAD (Professional Article Distribution). That’s because the PAD technique gives Google and the other search engines exactly what they want, which is a variety of anchor text, using a variety of keywords, hosted on a variety of servers, with the sites owned by a variety of webmasters.

The PAD Technique: Variety, Keywords, Strong Content, etc. – You can do it

Once you realize all of this, and with a little additional knowledge, such as how you can obtaining Top-10 rankings for your site really is an obtainable goal. Of course, you can also hire professionals to help you with this and. Believe it or not, you can do outsource on the cheap, staying within your budget.

Do it Yourself, or Outsource the Work

If you’re a do-it-yourselfer who handles your own search engine optimization, and feel comfortable writing your own content, complete with backlinks or inbound links, there is a new six-part, MP3 mini-course called "Do It Yourself SEO" that you can count on to guide you through this process, simplifying the steps of on-page and off-page optimization, and providing proven strategies you can start using immediately to gather trusted backlinks to your website.

The result: your site is positioned in front of your target audience’s eyes where your exposure and your profitability are sure to increase.

Delivered to your inbox every day for six days, the MP3 mini-course is perfect for the do-it-yourselfer, or for sharing with the person you outsource your site optimization work to.

Think of it as audio “Cliff Notes ” or “Coles Notes” on the often-confusing topic of search engine optimization, as the mini-course boils down the information you need and truly simplifies the processes with clear, concise information and proven strategies that are detailed step-by-step, dramatically decreasing your learning curve and increasing your online success.

Created specifically for “non-techies”, the MP3 mini-course may be just what you need to drive your site right by your competition in the search engine returns.

Or, if you prefer a more hands-on approach, you may want to join me one evening a week for 5-weeks for the Backlinks Workshop, which I deliver live in my conference room, where you join in with other students for an engaging, informative presentation that tells you exactly how to get high-quality, trusted inbound links from other websites to your site, catapulting your site to higher search engine rankings.

The Backlinks Workshop provides interaction and answers for you as you go, and is recorded for easy playback and review. Additionally, students are given a written transcript of the course that can be used as a written reference or guidepost for search engine success.

Because many webmasters struggle with understanding keyword usage, as the keyword “rules” have changed dramatically over the past few years, both the "Do It Yourself SEO" for NON-TECHIES mp3 mini-course and the Backlinks Workshop provide valuable information on keywords and even caution webmasters against overusing keywords and keyword phrases.

Surprised that a natural search expert would advise students to use keywords less? Don’t be. Overusing keywords can cause real trouble for webmasters, raising search engine red flags and working against your best efforts.

Think of it like this: If you were writing for a magazine, you wouldn’t ‘stuff’ keywords and keyword phrases into the article. Likewise, you should not ‘stuff’ them into your site’s content, for this becomes obvious to the search engines and your visitors.

And, the search engines may very well penalize your site for this, too.

Of course, this is just one nugget of information provided in the comprehensive "SEO for Non-Techies" mp3 mini-course and in the live Backlinks Workshop, as both cover step-by-step everything needed to achieve your online goals.

For more information, and to download your copy of the "SEO for NON-TECHIES" mp3 mini-course for FREE, visit:

http://www.seo-for-non-techies.com/mp3.html

About the Author

James Martell is a successful publisher, natural search expert and the author of the best-selling Affiliate Marketers Handbook. James lives with his wife Arlene and four children in a beautiful little seaside community called White Rock, a suburb of Vancouver, BC, Canada. James has been earning his living online ever since he was introduced to the world of online publishing by a good friend back in the summer of 1999. James enjoys working at home, setting his own schedule and can usually be found most days at his local coffee house down on the beach in White Rock working on his laptop or out cruising in his 1965 Shelby Cobra S/C replica.